十诫诗串词_资产推广的十诫

十诫诗串词

Maybe you’ve created a great 3D model or an editor extension for Unity, but now it’s sitting at the Asset Store shelves and gathering dust. What can you do to sell more and fund your game and your life with your awesome asset? A few really successful publishers have shared their promotion tips and we cooked them up into these ten commandments:

也许您已经为Unity创建了一个很棒的3D模型或编辑器扩展，但是现在它正坐在Asset Store的货架上并积dust灰尘。 您如何做才能卖出更多东西，并用自己的绝妙资产来资助您的游戏和生活？ 一些真正成功的发行商分享了他们的推广技巧，我们将其精简为以下十诫：

1)Thou shalt plan ahead.“I plan releases of updates and information ahead of time to keep as continuous as possible a stream information, while avoiding random “buy my stuff!” messaging,” says Emil “AngryAnt” Johansen. Don’t spam people at random, keep your messages to the point and publish them in regular intervals. “This amount of pre-planning also makes the whole thing a lot less stressful to build and to look at (worrying about the future etc.),” says Emil.

1)你应该提前计划。 “我计划提前发布更新和信息，以保持尽可能连续的流信息，同时避免随机的”买我的东西！” 消息”， Emil“ AngryAnt” Johansen说 。 不要随意向用户发送垃圾邮件，保持信息的重点，并定期发布。 Emil说：“大量的预先计划也使整个事情的构建和查看工作的压力减轻了很多。”

2) Thou shalt make short demo videos Videos are a great way to show what your asset can do. But don’t go overboard. “I noticed that the average view time is constantly 30 seconds. Making longer videos is unnecessary,” says Ryan James Blanchard, who uses promotional demos to sell his 15 assets.

2)您应制作简短的演示视频视频是展示资产功能的一种好方法。 但是不要太过分。 “我注意到平均观看时间持续为30秒。 制作更长的影片是不必要的，说：” 瑞安詹姆斯·布兰查德 ，谁使用的宣传演示，推销他的15财产。

3) Thou shalt find out where your customers are Where is it that people are talking about buying assets? Besides Unity Forums, take a look at other indie-oriented forums, visit conferences and look around Twitter. You can monitor how much traction your posts get in different places and then concentrate on the most effective ones. “I also occasionally post links on other game-related forums. Posting on other forums isn’t useful for increasing sales. I do increase my views but none of them are interested in purchasing anything,” says Ryan.

3)您应该找出您的客户在哪里。人们在谈论购买资产在哪里？ 除了Unity论坛之外，还可以看看其他面向独立的论坛，访问会议并在Twitter周围看看。 您可以监控您的帖子在不同地方获得的吸引力，然后集中精力于最有效的帖子。 “我偶尔也会在其他与游戏相关的论坛上发布链接。 在其他论坛上发帖对增加销量没有帮助。 我确实提高了看法，但没有人对购买任何东西感兴趣。” Ryan说。

4) Thou shalt use the Forums If you don’t know where to start, you can’t go wrong with a post in Unity Forums with an embedded video. You can get quality feedback from other publishers and Unity users in general. But again, make sure your post has something to say besides “buy my stuff” before promoting it. “I find it distasteful when people are obviously bumping their own posts with no new information, so I only update them when there is something pertinent. I also make sure at least a week has gone by before bumping a post,” shares the developer behind Quantum Theory Entertainment.

4)您应该使用论坛如果您不知道从哪里开始，那么在Unity论坛中带有嵌入式视频的帖子也不会出错。 通常，您可以从其他发布者和Unity用户那里获得质量反馈。 但是同样，在推广之前，请确保您的帖子除了“买我的东西”之外还有话要说。 “当人们明显颠簸自己的帖子而没有新信息时，我发现这很令人讨厌，因此，我只会在有相关信息时才进行更新。 我还确保在辞职之前至少已经过去了一个星期。” 量子理论娱乐公司(Quantum Theory Entertainment)背后的开发商说道 。

5) Thou shalt tweet it up Setting up a Twitter account is no rocket science, but generating some sales through this channel actually requires a lot of work. The easiest tweak you can do in 2 seconds is adding the #AssetStore hash tag. Start following other publishers, including your competitors, and ask for feedback on your asset. You can also set up a search for a specific keyword (f.e. shaders) to keep an eye on what people say.

5)您应该发布推特设置Twitter帐户并不是火箭科学，但通过此渠道产生一定的销售量实际上需要大量工作。 您2秒钟内最简单的调整就是添加#AssetStore哈希标记。 开始关注其他发布商，包括您的竞争对手，并要求您提供有关资产的反馈。 您还可以搜索特定的关键字(fe着色器)以关注人们的言论。

6) Thou shalt sign up for 24 Hour Deals. Seriously, 24 Hour Deals! Our 24 Hour Deals are a permanent fixture now. Anybody can sign up to take part and if you’ve been selected, be prepared for a lot of extra traffic. You can sign up here, but we can’t guarantee you’ll be featured due to the heavy volume.

6)您必须注册24小时交易。 认真的24小时特惠！ 我们的24小时特惠现在是永久性固定条件。 任何人都可以报名参加，如果您已被选中，请做好准备迎接很多额外的流量。 您可以在这里注册 ，但由于流量太大，我们不能保证会为您提供特色。

7) Thou shalt tweak your Pictures Playing around with pictures on your product page can also help. They should always be fresh, sharp and professional, but it’s hard to predict what works, so you need to test as much as possible. “I’m constantly tweaking my messaging. Changing your asset store imagery is a great idea,” says Emil.

7)您应该调整图片在产品页面上浏览图片也有帮助。 它们应该始终新鲜，敏锐且专业，但是很难预测什么有效，因此您需要进行尽可能多的测试。 “我一直在调整我的信息。 更改资产商店的图片是个好主意，” Emil说。

8) Thou shalt consider paid campaigns on Google and Facebook You can start Google Adwords and Facebook Ad campaigns for each product linking directly to the asset pages for additional traffic. Consider which keywords people might use to look for your asset (2D plug-in Unity etc.) and which group to target (South Korean video game developers, for example). Start small first and then evaluate the results to see if the investment paid off.

8)您应该考虑在Google和Facebook上进行付费广告系列您可以针对直接链接到资产页面的每种产品启动Google Adwords和Facebook广告系列，以获取更多流量。 考虑人们可能会使用哪些关键字来寻找您的资产(2D插件Unity等)，以及将目标人群作为目标(例如，韩国视频游戏开发商)。 首先从小处着手，然后评估结果以查看投资是否还清。

9) Thou shalt keep an eye on the time zones Unity’s community is global and even when you’re asleep, there are people out there looking for assets. This is especially important to consider for the 24 Hour Deals, which start at 6 am San Francisco time (PST). You can set up updates to go live when you’re out using free tools like Hootsuite.

9)您应密切注意时区 Unity的社区是全球性的，即使您在睡觉时，也有人在寻找资产。 对于从旧金山时间(PST)上午6点开始的24小时交易，这一点尤其重要。 您可以使用Hootsuite等免费工具将更新设置为上线。

10) Thou shalt stay in the conversation Asset Store’s manager Caitlyn Meeks suggests that you ask users about what they would like: “Others will hop on board once they see a conversation going. Try to get them involved in the life cycle of your asset ,so they’re personally invested in it.” Getting some constructive feedback and finding out what people need can be even more valuable than getting new customers, because it will help you expand in the future. So make sure you respond in forum threads and on Twitter. Good support will make your existing customers happy and more likely to leave a positive review.

10)您应该留在对话中资产商店的经理Caitlyn Meeks建议您向用户询问他们的需求：“其他人会在对话进行后跳上船。 设法让他们参与到您资产的生命周期中，以便他们亲自对其进行投资。” 获得一些建设性的反馈并找出人们的需求可能比获得新客户更有价值，因为这将帮助您将来扩展。 因此，请确保您在论坛主题和Twitter中做出回应。 良好的支持将使您现有的客户感到满意，并且更有可能留下积极的评价。

翻译自: https://blogs.unity3d.com/2013/10/21/the-10-commandments-of-asset-promotion/

十诫诗串词