facebook是什么鬼_如何分辨Facebook竞赛是否是骗局

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facebook是什么鬼

A lot of Facebook Pages run competitions. Some of them are legitimate giveaways, while others are total scams designed to collect your personal information.

许多Facebook Pages都参加比赛。其中一些是合法的赠品，而另一些则是旨在收集您的个人信息的全部骗局。

There’s also a grey area where legitimate Pages run competitions on Facebook in a way they shouldn’t. While there’s no one smoking gun you can look for to spot a fake competition, there are a few things you can look for that might mean something shady is going on. Let’s break it all down.

还有一个灰色地带，合法的Pages以不应该的方式在Facebook上进行比赛。虽然没有人可以寻找假冒比赛的烟枪，但您可以寻找一些东西，这可能意味着某些情况正在不断恶化。让我们将其分解。

奖品太真实了 (The Prize Is Too Good to Be True)

One of the biggest hints that a competition is a scam is the quality of the prize and what you have to do to win it. If it sounds too good to be true, it probably is. Ford is almost certainly not going to giveaway a brand new Mustang using Facebook. Nor is the budget airline EasyJet going to give everyone £500 vouchers to celebrate their anniversary; they’d be out of business in a year.

竞赛是骗局的最大暗示之一是奖品的质量以及赢得奖杯的方法。如果听起来好得难以置信，那就可能是。福特几乎肯定不会使用Facebook赠送全新的野马。廉价航空公司EasyJet也不会给每个人500英镑的优惠券来庆祝他们的周年纪念日。他们将在一年内倒闭。

This isn’t to say that there aren’t competitions where you can win a Mustang or a £500 flight voucher, it’s just that those are big prizes. There will be a lot more to the competition than taking a quick survey that gives away your personal information.

这并不是说，有没有比赛，你可以赢得野马或£500飞行券，这只是那些大奖。除了进行快速调查以泄露您的个人信息外，比赛还有很多其他内容。

狡猾的网址或网页 (Dodgy URLs or Pages)

Take a close look at the URL and Page that claims to be giving something away. Often, they are a very good way to get an idea as to whether or not a competition is legitimate.

请仔细查看声称提供了某些内容的URL和Page。通常，它们是了解比赛是否合法的好方法。

Take, for example, the URL of the EasyJet “competition” my friend shared in the screenshot above. It’s “easyjet.com-air.win”. While it does include “easyjet.com”, it’s followed by “-air.win”. This means the actual website domain is “com-air.win”; the “easyjet” bit is a sub-domain like “www”. If I wanted to, I could set up “easyjet.harryguinness.com” in the same way.

以我的朋友在上面的屏幕快照中共享的EasyJet“比赛”的URL为例。这是“ easyjet.com-air.win”。虽然确实包含“ easyjet.com”，但其后是“ -air.win”。这意味着实际的网站域名是“ com-air.win”； “ easyjet”位是一个类似“ www”的子域。如果愿意，可以用相同的方式设置“ easyjet.harryguinness.com”。

I’ve also seen a similar thing with Facebook Pages, where the Page name is the same as the official one, but it’s followed by a period. For example, if “Ford USA” is the official Facebook Page, scammers will set up “Ford USA.” and run a competition from it.

我也曾在Facebook Pages上看到过类似的情况，其Page名称与官方名称相同，但后跟一个句点。例如，如果“ Ford USA”是官方的Facebook Page，则诈骗者将设置“ Ford USA”。并以此竞争。

Any of this sort of URL or Page name weirdness should raise serious red flags.

任何此类URL或页面名称怪异都应引起严重的危险信号。

主页上没有官方公告 (No Official Announcement on the Home Page)

Here’s another good test: check the official website of the company that the competition claims to be from. When I visit the EasyJet website, the first thing I see is a massive banner announcing a 20% off sale. While it’s not proof, the fact they display promotions so prominently is definitely a hint that the competition isn’t legitimate. If EasyJet really were giving away thousands of pounds worth of vouchers, they’d almost certainly be making a big deal out of it.

这是另一个很好的测试：检查竞争对手声称来自的公司的官方网站。当我访问EasyJet网站时，我首先看到的是一面巨大的横幅，宣布减价20％。尽管还不是证明，但它们如此显着地展示了促销活动，这绝对表明竞争是不合法的。如果EasyJet真的送出了价值数千英镑的代金券，那么几乎可以肯定，他们会从中大赚一笔。

您必须分享或标记好友才能输入 (You Have to Share or Tag Friends to Enter)

Facebook has pretty strict guidelines over what kind of competitions Pages are allowed run. From the Pages terms and conditions:

Facebook对于允许运行Pages的比赛有相当严格的指导原则。从Pages条款和条件：

Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (e.g. “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” and “tag your friends in this post to enter” are not permitted).

促销可以在Pages或Facebook上的应用内进行管理。不得使用个人时间轴和朋友关系来管理促销活动(例如，不允许“在时间轴上共享以输入”或“在朋友的时间轴上共享以获取更多条目”和“在此帖子中标记朋友以输入”)。

This means that the really common competitions where you need to Share a post or Tag three Friends to enter are actually against Facebook’s Terms of Service for Pages. Given how common this kind of competition is though, it’s clear many Pages just ignore Facebook’s stance.

这意味着您需要共享帖子或标记三个好友才能进入的真正普通比赛实际上违反了Facebook的页面服务条款。考虑到这种竞争的普遍性，很明显许多Pages都忽略了Facebook的立场。

While many legitimate Pages, like the Dublin gym in the screenshot above, run competitions like this, the fact they’re ignoring Facebook’s rules is a bit of a red flag. If they’re prepared to cut corners with how they’re running the competition, they’re probably prepared to cut corners elsewhere. Facebook could also just shut them down at any time.

尽管许多合法的Pages(例如上面的屏幕截图中的都柏林体育馆)都在进行这样的比赛，但他们无视Facebook规则的事实确实是一个危险信号。如果他们准备在比赛进行中偷工减料，他们可能准备在其他地方偷工减料。 Facebook也可以随时关闭它们。

比赛过多，没有提供证明奖 (Too Many Competitions and No Proof Prizes Were Given Away)

Most small businesses can’t afford to give away 10 iPads. If a small local business or new startup is running competitions every week with large prizes (iPhones and iPads are always popular), then they either have very deep pockets or there’s something fishy going on.

大多数小型企业买不起10台iPad。如果一家小型本地企业或一家新创业公司每周都在举办大型比赛(iPhone和iPad一直很受欢迎)，那么它们要么财力雄厚，要么出了问题。

Similarly, if a Page is running a lot of competitions and never announcing the winner or sharing a photo of them with the prize being given, it’s another red flag. While Pages don’t have to publicly announce the winner in most places unless the prize is over a certain value, it’s good publicity for them to do it. And publicity is the reason most Pages run Facebook competitions in the first place.

同样，如果佩奇(Page)进行很多比赛，却从未宣布获胜者或与获奖者分享获奖照片，这是另一个危险信号。尽管Pages不必在大多数地方公开宣布获奖者，除非奖金超过一定值，这对他们这样做是一个很好的宣传。宣传是大多数Pages都首先参加Facebook竞赛的原因。

Both these red flags appeared with the launch of (the now dead) Pretty.ie. In the space of a year, the Facebook Page ran 22 competitions and racked up almost 100,000 likes. The Dublin InQuirer thought something was off, so they tried to track down the winners. They couldn’t find any. They attempted to contact the Page’s owner so that they could be put in contact with a prize winner but their phone calls were never responded to. Instead, a few days later all the competition posts were removed and the Page was down to 32 likes. Sounds suspicious, doesn’t it?

这两个危险信号随着(现已死亡)Pretty.ie的发射而出现。在不到一年的时间里，Facebook Page举办了22场比赛，获得了近100,000个赞。都柏林InQuirer 认为有些不对劲，因此他们试图追踪获胜者。他们找不到任何东西。他们试图与专页的所有者联系，以便可以与获奖者联系，但他们的电话从未得到回应。相反，几天后，所有比赛帖子均被删除，专页降至32个赞。听起来可疑，不是吗？

合法的比赛看起来像什么 (What a Legitimate Competition Looks Like)

The biggest thing that legitimate competitions have going for them is…well, the opposite of all the above. Check out this promotion for Amazon’s The Grand Tour. The competition is being shared by a legitimate Page associated with the show. It’s linking to Amazon’s website. The prize is totally reasonable: a studio visit for a recording. There’s even a T&Cs disclaimer! There’s literally nothing about this competition post that suggests it’s not what it appears to be.

正当竞争对他们来说最大的好处是……嗯，与上述所有情况相反。查看此促销活动，了解亚马逊的The Grand Tour 。比赛由与演出相关的合法Page共享。它链接到亚马逊的网站。该奖项是完全合理的：参观录音棚进行录音。甚至还有免责条款！这个比赛帖子几乎没有什么暗示它不是它看起来的样子。

Facebook takes a hands off view of competitions. While they know people will run them on their platform, they want nothing to do with it. The guidelines make it very clear that they accept no responsibility for competitions run by Pages and they won’t police them, instead, it’s up to the Page to make sure their competition is above board. While this makes it easy for legitimate Pages to run competitions without jumping through too many hoops, it does also leave the door open for scammers.

Facebook不看比赛。尽管他们知道人们会在其平台上运行它们，但他们却对此毫无关系。该准则非常明确地表明，他们对Pages举办的比赛不承担任何责任，也不会对其进行监管，而是由Page来确保他们的比赛超出常规。尽管这使得合法的Pages可以轻松进行比赛而不必经历太多的麻烦，但这确实为骗子打开了大门。

The best advice I can give is trust your gut. If a competition is giving off more than one or two red flags, maybe don’t enter it. And whatever you do, never provide your Facebook login details to or pay anyone who claims you’ve won a competition they’re running.

我能提供的最佳建议是相信您的直觉。如果比赛发出的信号不止一个或两个，则可能不要输入。无论您做什么，都不要向任何声称您已经赢得比赛的人提供您的Facebook登录信息或付款。