wordpress 静态化_品牌化WordPress网站的10个基本步骤

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wordpress 静态化

In today’s overcrowded internet, having a great brand can be the difference between the success and failure of your website. A brand is something that identifies your website or business as different from others. It’s what makes you unique, and it’s this uniqueness that makes visitors connect with you and become loyal followers or customers. In this post, we’ll show you ten essential steps to create a brand on your WordPress website.

在当今人满为患的互联网中，拥有出色的品牌可能是网站成败的关键。品牌是将您的网站或业务与其他网站或业务区别开来的东西。这就是使您与众不同的原因，正是这种独特性使访问者与您建立联系，并成为忠实的追随者或客户。在本文中，我们将向您展示在WordPress网站上创建品牌的十个基本步骤。

Before you start

在你开始前

Before you begin the process of branding, there is some important groundwork to do. The first thing you will need to know is who you are creating your website for. Once you know this, you will need to research that audience. What kind of people are they? What are their values? What do they need from your website? What can you offer them that no-one else can? Only once you have a detailed picture of your audience can you begin to develop a brand that they will find a connection with.

在开始品牌塑造过程之前，需要做一些重要的基础工作。您需要知道的第一件事是为谁创建网站。一旦知道这一点，就需要研究该受众。他们是什么样的人？他们的价值观是什么？他们需要您的网站什么？您能为他们提供其他人无法提供的什么？只有对听众有详尽的了解之后，您才能开始建立可以与他们建立联系的品牌。

Once this has been done, you can then begin putting these ten steps into action.

完成此操作后，您就可以开始执行这十个步骤了。

Choose the right brand and domain name
选择正确的品牌和域名

The most important identifier of a brand is its name. You can name your brand anything you like. Many self-employed people just use their own names and create a personal brand around that. However, for other types of website, names need a little more thought. If chosen well, with the target audience in mind, it can have an instant connection; if chosen badly, people can find it repulsive, so, it has to be a name that appeals.

品牌最重要的标识符是其名称。您可以根据自己的喜好为品牌命名。许多自雇人士只是使用自己的名字，并以此创建个人品牌。但是，对于其他类型的网站，名称需要更多考虑。如果选择得当，考虑到目标受众，它可以立即建立联系；如果选择不当，人们会发现它令人反感，因此，它必须是一个吸引人的名称。

One thing you should consider is using a name that helps people understand what the website is about, ‘Mumsnet’ is a great example of this. You can also think of names which may be catchy or easy to remember, such as ‘Fudge Factory’ which uses alliteration or ‘Pam’s Jams’ which uses rhyme.

您应该考虑的一件事是使用一个可以帮助人们了解网站内容的名称，“ Mumsnet”就是一个很好的例子。您也可以想到一些容易上手或易于记忆的名称，例如使用头韵的“ Fudge Factory”或使用押韵的“ Pam's Jams”。

Another important factor is to make sure that the name of your website and the domain name are identical. If you are going to be known as Pam’s Jams, you want to have pamsjams.co.uk or pamsjams.com, etc., as your domain name. Check the availability of the domain before making the decision.

另一个重要因素是要确保您的网站名称和域名相同。如果您将被称为Pam's Jams，则希望使用pamsjams.co.uk或pamsjams.com等作为您的域名。在做出决定之前，请检查域的可用性。

Pick a suitable WordPress theme
选择一个合适的WordPress主题

When creating a brand, you should choose a theme that best represents the type of website you are. There are thousands of free themes available from the WordPress Directory and countless premium themes available too. There are themes specifically created for different types of content: blogs, shops, magazines, directories, news sites, corporate business, etc. so there will be something to suit.

创建品牌时，您应该选择最能代表您自己网站类型的主题。 WordPress目录提供了数千个免费主题，也提供了无数高级主题。有专门针对不同类型的内容创建的主题：博客，商店，杂志，目录，新闻站点，公司业务等，因此会有一些适合的内容。

You should also choose a theme that has a style of layout that fits with your brand’s image and which you think will best appeal to your target audience.

您还应该选择一种布局风格与您的品牌形象相符的主题，并认为它最能吸引目标受众。

Make a splash with your colour choices
您的色彩选择引人注目

The colours you use on your website can have a huge impact on how successful it is. According to Kissmetrics, something as seemingly insignificant as changing the colour of a call to action button from green to red helped one company increase conversions by 21%.

您在网站上使用的颜色可能会对成功与否产生重大影响。根据Kissmetrics的说法，将号召性用语的按钮的颜色从绿色更改为红色似乎微不足道，这使一家公司的转化率提高了21％。

Think very carefully about the colours you use on your site. Are they right for the content you are publishing? Will your audience associate with them? Do some research before you decide and make sure you choose a theme that lets you use those colours.

请仔细考虑您在网站上使用的颜色。它们适合您发布的内容吗？您的观众会与他们联系吗？在做出决定之前，请进行一些研究，并确保选择可以使用这些颜色的主题。

Use an appropriate font style
使用适当的字体样式

Your chosen font style says a great deal about the type of website you are. Luckily, many WordPress themes now allow you to use Google Fonts, which gives you over 840 different styles to choose from.

您选择的字体风格对您所访问的网站类型有很大影响。幸运的是，许多WordPress主题现在允许您使用Google字体，它为您提供了840多种不同的样式供您选择。

Although it is important to choose a style that matches the identity you want your brand to have and which will appeal to your audience, the most crucial thing is that it is easy to read. If it makes readers struggle, they’ll not hang around.

尽管选择一种与您的品牌所拥有的身份相匹配并会吸引您的受众的样式很重要，但最关键的是要易于阅读。如果这使读者感到挣扎，他们将不会闲逛。

Curate your content
策划您的内容

The content you publish on your website is the most fundamental element of your brand. When you strip away the design features, the content is all that is left. It is the real substance of what your brand is about. If you run a blog, that substance is the subjects you cover and what you have to say about them; if you run an online store, it’s the products you are selling.

您在网站上发布的内容是品牌的最基本要素。删除设计功能时，仅剩内容。这是您品牌所涉及的真正内容。如果您经营一个博客，那么该主题就是您所讨论的主题以及您对这些主题的看法；如果您经营一家网上商店，那就是您所销售的产品。

At the end of the day, it is the uniqueness and quality of these things that will make or break your success. You need to curate your content wisely and with your target audience’s needs always at the forefront of what you do.

归根结底，成功的成败取决于这些事物的独特性和质量。您需要明智地策划内容，并始终将目标受众的需求放在首位。

Write using a suitable voice
用合适的声音写

An integral part of the content you publish is the voice you use to communicate with your audience. By this, we mean the tone of voice. Your tone can be funny, serious, witty or caring. It can be formal and business like or informal and approachable. You can also choose to write in the first, second or third person.

您发布的内容中不可或缺的部分是您用来与受众交流的声音。此处，我们指的是语调。您的语气可能有趣，认真，机智或关怀。它可以是正式的，类似业务的，也可以是非正式的，易于接近的。您也可以选择以第一，第二或第三人称书写。

The writing voice is perhaps the most important element for helping your audience connect with the persona of the website. Some voices are far more approachable than others and can help create bonds between the website and the reader. For example, which of the sentences below appeals most to you?

写作的声音也许是帮助您的受众与网站角色联系的最重要元素。有些声音比其他声音更容易接近，可以帮助在网站和读者之间建立联系。例如，以下哪个句子最吸引您？

This article will help readers learn about branding
本文将帮助读者了解品牌
We’ve written this article to help you learn about branding.
我们写这篇文章是为了帮助您了解品牌。
Not sure about branding? No problem. This article will help you out.
不确定品牌？没问题。本文将为您提供帮助。

Choose the voice that is most appropriate for your brand and which will help you gel with your audience.

选择最适合您的品牌的声音，这将有助于您吸引观众。

Use images that fit your brand’s style
使用适合您品牌风格的图片

Websites are highly visual entities and the images you use go a long way to giving your brand its identity. Think carefully about the style of images you use and try to ensure there is consistency throughout the website. For example, some websites only use artistic looking black and white photographs while others will shun photographs completely and only use graphic images.

网站是高度视觉化的实体，您使用的图像在很大程度上可以使品牌具有自己的身份。仔细考虑您使用的图像样式，并尝试确保整个网站的一致性。例如，某些网站仅使用具有艺术外观的黑白照片，而其他网站将完全避开照片，仅使用图形图像。

You may also want to consider the colours of any images you use and how these tie in with the overall website design.

您可能还需要考虑使用的任何图像的颜色，以及它们与整体网站设计的关系。

Share your values on your About Us page
在“关于我们”页面上分享您的价值观

As we mentioned in the intro, one of the things you should research when creating a brand is the values of your target audience. Values are important because a reader who shares the same values as you is more likely to stay loyal to your website.

正如我们在简介中提到的那样，创建品牌时应研究的内容之一就是目标受众的价值。价值观很重要，因为与您拥有相同价值观的读者更有可能忠于您的网站。

Although your values should be clear from the general content of your website, the About Us page should be used to state them explicitly. The aim of the About Us page is to tell the reader, ‘This is us, this is what we are trying to achieve with this website and this is what we believe in.’ When visitors read this, and can see a connection with their values, they immediately identify with your brand.

尽管从网站的一般内容中应该清楚您的价值观，但应使用“关于我们”页面明确声明它们。 “关于我们”页面的目的是告诉读者：“这就是我们，这是我们试图通过本网站实现的目标，也是我们的信念。” 当访客阅读此书并看到其价值观时，他们会立即识别您的品牌。

Keep your logo simple
保持徽标简洁

It is easily possible to put too much time, effort and money into creating a logo. The most effective logos out there, however, are the simplest. In essence, a logo needs to:

很可能会花费太多时间，精力和金钱来制作徽标。但是，最有效的徽标是最简单的。本质上，徽标需要：

reflect the identity you want to put across
反映出您想要表达的身份
be recognisable as unique to your website or business
被识别为您的网站或企业的独特之处
be inoffensive to your readers
对读者无礼
use your brand’s colours and font
使用您品牌的颜色和字体
be something that will endure
会持久

Think simple. Nike has a tick, Apple has an apple and the most famous of them all, Coca-Cola, just uses its name written in its own font.

想想简单。耐克有一个勾号，苹果有一个苹果，其中最著名的就是可口可乐，只是使用以自己的字体写的名字。

For your website, just make sure that the logo is clearly seen in the header so that it appears at the top of every page.

对于您的网站，只需确保徽标清晰地出现在标题中，使其出现在每个页面的顶部。

Favicon
网站图标

The favicon is the tiny symbol which appears in the tabs of a web browser when you land on a website. You can see our favicon in the image above. These little images have become an essential part of website branding over the last few years and it is helpful if your site has one as it makes it look more professional. It also makes it easier for readers with more than one tab open to remember which one was yours.

网站图标是一个细小的符号，当您登陆网站时，它会显示在网络浏览器的标签中。您可以在上图中看到我们的网站图标。在过去的几年中，这些小图片已成为网站品牌建设的重要组成部分，如果您的网站拥有一个图片，这将很有帮助，因为它看起来更加专业。它还使打开多个选项卡的读者更容易记住自己的选项卡。

Favicons need to be square and easily recognisable as your brand. Many websites use their logos or elements of their logo in their favicon. Others use their initial letter in a background of brand colours. Most WordPress themes will enable you to upload a favicon to use on your website.

网站图示必须方形且容易识别为您的品牌。许多网站在其网站图标中使用其徽标或徽标元素。其他人在品牌色彩背景中使用首字母。大多数WordPress主题将使您能够上载网站图标，以便在您的网站上使用。

Conclusion

结论

Great branding can do wonders for a WordPress website. It gives it an identity that visitors can connect with and creates a place they can feel at home on the internet. With the right research and the use of the steps shown here, you can create a brand that will help turn your visitors into loyal readers and customers who will return time and time again.

优秀的品牌可以为WordPress网站带来奇迹。它赋予了访问者可以与之建立联系的身份，并创建了一个人们可以在互联网上感到宾至如归的地方。通过正确的研究和使用此处显示的步骤，您可以创建一个品牌，从而帮助您的访客转变为忠实的读者和顾客，他们将一次又一次地返回。

If you run a WordPress website, see how your brand can benefit from our dedicated WordPress hosting packages.

如果您经营WordPress网站，请查看您的品牌如何从我们专用的WordPress托管软件包中受益。