积极响应号召_在整个阶段广泛使用的号召性用语

Dee Dee…Don’t press that…(Bzzzz)….Button. Maybe it’s a phase but these days I’m obsessing over buttons. And for good cause. There are so many of them!!

Dee Dee…别按那个…(Bzzzz)…。按钮。 也许这是一个阶段，但这些天我迷恋按钮。 并且有充分的理由。 有很多！！

I think I’m underestimating my obsession. I mean the amount of time I keep staring at a button on my screen after I’ve designed it, is nothing short of what how a mother looks at her new born.

我想我低估了我的痴迷。 我的意思是，设计完后我一直盯着屏幕上的按钮停留的时间，不外乎母亲如何看待她的新生儿。

But it’s not just about the aesthetics or the shape. When I look at buttons I can only imagine the countless hours of discussion and debates over their shape, color, size, font, text, across many software companies. I mean, think of it. It’s probably the only fundamental functionality of your website — to click a button and get the information or perform a certain action you want. But if anything’s come out of my latest addiction it’s this: There is no universal constant. No ‘one-way’ of getting it right. No Holy Grail. No blanket solution. No…well, you get the point.

但这不只是美学或形状。 当我看按钮时，我只能想象在许多软件公司中，关于按钮的形状，颜色，大小，字体，文本的无数小时的讨论和辩论。 我的意思是，请考虑一下。 它可能是您网站的唯一基本功能-单击一个按钮并获取信息或执行所需的特定操作。 但是，如果我最近上瘾有什么原因，那就是：没有普遍常数。 没有“单方面”的解决办法。 没有圣杯。 没有全面的解决方案。 不，嗯，你明白了。

Some of the most successful web based companies out there have all kinds of buttons and call to actions out there. We took some time off our schedules to go through our favorite websites, split open their call to actions and compare it to their peers.

一些最成功的基于Web的公司在那里拥有各种按钮和号召性用语。 我们花了一些时间来浏览我们喜欢的网站，将他们的号召性用语转变为行动，并将其与同行进行比较。

Enjoy!

请享用！

(Sketch version of all these buttons available at the end of the article)

(本文结尾处提供了所有这些按钮的草图版本)

1.电子商务网站： (1. E-commerce Websites:)

2.旅游网站： (2. Travel Websites:)

3.视频流媒体网站： (3. Video Streaming Websites:)

4.音频流网站： (4. Audio Streaming Websites:)

5. SaaS服务 (5. SaaS Services)

6.新媒体服务 (6. New Media Services)

Ps: I don’t endorse any of the brands and companies mentioned above. These came immediately to my mind when I started think of that particular sector. We’ve also tried to cover as many business categories as we can, but if you feel any different and would like us to include others feel free to drop us me email nihar@thebananadesign.co. or drop a comment.

附言：我不认可上述任何品牌和公司。 当我开始思考该特定领域时，这些立即浮现在我脑海。 我们还尝试涵盖尽可能多的业务类别，但是如果您有任何不同，并希望我们包括其他人，请随时给我发送电子邮件nihar@thebananadesign.co 。 或发表评论。

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